What are a few of the most influential trends in the global drinks market? - read on to learn.
As commerce comes to be progressively website globalised, the alcoholic drinks sector is demonstrating a shift in market trends and consumer choices. In particular, the internationalisation of local traditions has been led through cultural exports including popular culture and media. In addition to this, flavour innovation, which is broadly influenced by global cuisine, has gained momentum, making exotic components such as matcha and turmeric in addition to regional produce like fruits and botanicals, widely sought after. Their integration into mainstream beverages reflects curiosity among the present consumer audience, and their desire to seek out brand-new experiences. Particularly, drinks like Korean soju and Japanese matcha have recently made their way into the global market. The co-CEO of the activist investor of Pernod Ricard would also agree that in the soft drinks sector, there has been a development in demand for international products and brands.
When it concerns the non-alcoholic drinks sector, trends based in health and wellness have expanded to be an influential segment of the current market. As a pattern that has taken control of a variety of industries, concern for health and wellbeing is on the rise among customers globally. In the drinks market, this can be seen in the demand in functional drinks, which are marketed to offer benefits that extend beyond refreshment, primarily through the inclusion of superfoods, vitamins, probiotics etc. These ingredients are often recognised primarily by nutritionists and health experts, and then slowly integrated into market offerings as customers reveal an increased rate of interest. Along with this, dietary preferences such as plant-based ingredients are coming to be permanent staples in many cafes and restaurants globally. The CEO of the parent company of Asahi Soft Drinks would acknowledge the demand for plant-based items among the current consumer market.
Across the globe, the food and drinks sector is among one of the most dynamic fields that is continuously advancing in relation to market needs and seasonal trends. In fact, seasonality continues to influence drink consumption, offering a variety of opportunities for marketing and innovation. Seasonal flavours and limited-edition offerings have achieved success in creating buzz and encouraging customers to get into patterns. When it comes to marketing, brand names are also able to leverage these launches to refresh consumer interest in existing product lines and use the special nature and emotional appeal associated with particular times of the year. This trend has been enhanced through social media, leading brands to develop products that not only adopt seasonal flavours however also seasonal aesthetics. The CEO of the fund with investments in Blank Street would recognise the commercial advantages of seasonal offerings in the food and beverage sector.